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April 14, 2010

Stupid People On Twitter… A Top 10 List

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Let's face it, Twitter has become the best of reality television- where we all want to know the details and participate in the lives of ordinary people and businesses.  It has also become one of the best forums for sharing up-to-date information on topics of interest.  However, there are always the people who abuse a good tool.  This little article is intended for "those people,"  the ones who set-up automatic tweets that go off every hour, including the wee hours of the night, and those who really just care about themselves and their unilateral discussions.  I try to purge "those people" on a weekly basis- but "those people" insist on coming back.

Consider this a top 10 rant.

1. Stupid people on Twitter don't focus on developing a community of sharing information that matters.

2. Stupid people on Twitter send-out automated tweets that are easily detectable, where they follow thousands of users, and "tweet-out" quotes from the greats of yester past!  They don't realize that its about quality not quantity.

3. Stupid people on Twitter don't set a goal on what type of community they want to form. They focus on large communities instead of growing a small specific group.

4. Stupid people on Twitter don't show that they care first before they ask their community to react.

5.  Stupid people on Twitter don't direct message (DM) those who are contributing valuable information to their community (this a good way to say thanks for sharing), because they are only interested in hearing their own voice, and are less concerned about engagement or showing that they care.

6.  Stupid people on Twitter are concerned more about popularity verses forming a community.   They will follow 5o + people in the time that you have received the email that they are following you.   (Thanks for that point @samthebutcher).

7.  Stupid people on Twitter copy their competitors conversations without giving credit to those they recite.

8.  Stupid people on Twitter engage in inauthentic conversations that are only about themselves or their company. They don't go out of their way to show their own personality and provoke a conversation.

9.  Stupid people on Twitter don't invest enough in their social media programs, therefore they get nothing out of it.

10.  Stupid people on Twitter don't realize that people are actually listening.

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About the Author:
Ginger is the head honcho at Marketing Colalbortive (http://www.marketingcolab.com). Her focus: proper UX design and testing methods, walking you through the design and development process with care.  Her head is full of ideas – occasional daydream of scuba in the Galapagos sneaks in here and there.
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